Is Your Web Content Smarter Than a Fifth Grader?
Should your law firm’s Web content be so basic that it could be understood by someone with a fifth-grade reading level? Or should your firm cater instead to a more sophisticated reader? I recently...
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Social Media for Law Firms in 2014 (So Far)
Anyone involved in online marketing can tell you that the landscape changes constantly. Design layouts, algorithms and policies rarely stay the same for long. New platforms appear and old ones...
View Article5 Spring Cleaning Tips for Marketing Your Law Firm
What positive changes did your firm make to its Internet marketing campaign last year? Maybe you decided to give your website a responsive redesign. Maybe you optimized your intake process to sign more...
View ArticleAvoiding Ethics Traps on Social Media
New York and many other states require that standard disclaimers be included in all lawyer advertising. But just how can you cram the required verbiage into a 140-character tweet? That issue was among...
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Google+ Is (Walking) Dead? Or Simply Changing?
In response to the grievous reports of Google+’s death last week, a famous misquote from Mark Twain comes to mind: “It appears the reports of my death have been greatly exaggerated.” In late April, a...
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Marketing Your Law Firm via Facebook in 2014
Let’s take a look back at June 2013. Law firm marketers utilized Facebook for organic content aggregation and as a cost-effective way to connect with people who followed their brand. Administrators...
View ArticleDid Facebook Really Make It This Easy to Hack Profiles?
More than one billion people currently use Facebook to keep in touch with friends and family and also do business. Privacy concerns and the security of user accounts have been in the news regularly...
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Why Your Competitor Plans to Attend PILMMA’s 2014 Legal Marketing Conference
Pop quiz for the lawyers reading today’s post: Just one question, but it’s a doozy. Specialized knowledge in what study is required to build a successful law practice? If you answered law, you just...
View ArticleNominations Close Soon for the 2014 Rainmaker Awards
Successful marketing campaigns reap rewards for law firms—but what about the individual or team who created the campaigns? The annual Rainmaker of the Year awards honor top Rainmakers who positively...
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Less Than Glowing Online Reviews of Your Law Firm–And How to Respond
Nine out of 10 people consider online reviews as valid as personal recommendations, according to a recent study by BrightLocal. Your law firm must prepare for—and know how to respond to—negative...
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Facebook Posting Basics for Lawyers
While running a successful law firm, it may be difficult to find time to master Facebook and other Social Media sites. However, you do not need to be a Social Media master to participate. There are a...
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Common Social Media Profile Picture Mistakes
How you present yourself on social media can either draw clients to you, or send them packing. What’s the first thing you notice about someone’s social media account? Their profile picture. There are...
View ArticleCan You Defame Someone in 140 Characters or Fewer?
It’s the message, not the medium. If the message is libelous, it doesn’t matter that it was published on Social Media instead of an old-fashioned news outlet. This appears to be the consensus about...
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Law Firms and Ecommerce: Different Businesses, Different Social Media Strategies
We are truly living in the Information Age. Unfortunately, this inundation of information can often lead to confusion, especially when it comes to developing online marketing strategies. There are new...
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Less Than Glowing Online Reviews of Your Law Firm–And How to Respond
Nine out of 10 people consider online reviews as valid as personal recommendations, according to a recent study by BrightLocal. Your law firm must prepare for—and know how to respond to—negative...
View ArticleClik here to view.
Facebook Posting Basics for Lawyers
While running a successful law firm, it may be difficult to find time to master Facebook and other Social Media sites. However, you do not need to be a Social Media master to participate.There are a...
View ArticleClik here to view.
Common Social Media Profile Picture Mistakes
How you present yourself on social media can either draw clients to you, or send them packing.What’s the first thing you notice about someone’s social media account? Their profile picture. There are...
View ArticleCan You Defame Someone in 140 Characters or Fewer?
It’s the message, not the medium.If the message is libelous, it doesn’t matter that it was published on Social Media instead of an old-fashioned news outlet. This appears to be the consensus about...
View ArticleClik here to view.
Law Firms and Ecommerce: Different Businesses, Different Social Media Strategies
We are truly living in the Information Age. Unfortunately, this inundation of information can often lead to confusion, especially when it comes to developing online marketing strategies. There are new...
View ArticleClik here to view.
How Will Your Law Firm Adapt to Facebook’s Latest Algorithm Changes?
Facebook’s January 1 News Feed algorithm update was a breath of fresh air. Facebook marketers received increased visibility after a long stretch of being nearly invisible. Unfortunately, history may be...
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